Our Founder

Jackie Caradonio has built her career on uncovering the tales worth telling.
She has told countless stories over the last 20 years—as an editor, journalist, photographer, and graphic designer at top publications including Robb Report, Departures, Travel + Leisure, and Worth. And she knows that at the heart of every good brand is a compelling story. That’s why she created Story—to help companies embrace the power of their own narratives in new and creative ways, and to convey their greater purpose with a fresh style, connected voice, and innovative approach.